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Our Story

We Started Striv Because The Old Model Was Broken.

Most growing businesses outgrow their CPA before they realize it. The bookkeeper who was perfect at $1M is overwhelmed at $5M. The tax preparer who saved you a few thousand at $2M is leaving hundreds of thousands on the table at $10M. Brian saw this pattern repeat across 30 years of client work and built Striv specifically to solve it.

The traditional CPA model is built around compliance: filing returns, closing the books, and meeting deadlines. That's table stakes. The real value lives in the strategic layer above it: tax planning that anticipates rather than reacts, financial reporting that informs rather than summarizes, and CFO-level thinking that turns numbers into decisions.

That's the work we do every day of the year as one integrated team for owners who are building something serious and need a financial partner who takes it as seriously as they do.

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What We Stand For

How We Show Up For Our Clients.

Strategic

We shape what happens next instead of filing what happened. We build every engagement around forward-looking decisions, not backward-looking compliance.

Integrated

Tax, accounting, CFO advisory, payroll, and reporting working as one. The compounding value comes from the connections.

Year-Round

Strategic CPAs don't limit their availability to March. We're in your business every month of the year, reviewing, adjusting, and anticipating.

Honest

We provide direct answers and won't upsell you. If we're not the right fit, we'll tell you on the first call.

Vulnerable and Accountable

We admit mistakes quickly and communicate transparently. We're honest about bandwidth and challenges. We accept feedback with appreciation. These are behavioral standards every person at Striv is held to.

How We Operate

The Standards We Hold Ourselves To.

Terrific Service and Value

  • Proactively contact clients with tax planning advice
  • Double-check deliverables for clarity and usability
  • Step in to assist teammates during deadline crunches
  • Customize reports to meet client presentation needs
  • Follow up post-delivery to ensure client satisfaction
  • Respond to client needs outside of normal business hours

Constant Improvement

  • Proactively request feedback from clients and peers
  • Engage in continuing education and share learnings with the team
  • Suggest and implement process improvements
  • Contribute to lessons learned after key projects
  • Openly discuss mistakes and share how improvements are being made

Vulnerable and Accountable

We admit mistakes quickly and are honest about bandwidth. We accept constructive feedback with appreciation. We always communicate before missing deadlines. That's our daily standard.

Let's Talk

See If Striv Is The Right Partner
For Your Climb.

30 minutes. No pitch. No obligation.